“The Avengers,” from Disney’s Marvel Studios, looks set to blow the doors of the traditional start of the summer movie season.
The superhero extravaganza has the buzz and advance sale to ring up the biggest opening weekend in North American movie history, with a box office of $170 million, according to a Boxoffice.com projection
Other estimates have its weekend take at $150 million.
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“Harry Potter and the Deathly Hallows - Part 2” released last year, currently holds the record at $169.2 million.
AP
That’s Black Widow (Scarlett Johansson) blasting the competition to kingdom come. Early reports suggest that Disney’s “The Avengers” will celebrate the best money-making weekend in US history.
Directed by “Buffy the Vampire Slayer” creator Joss Whedon, “The Avengers,” with a budget of about $200 million, opened on some screens at midnight last night.
“This is going to make Disney’s Marvel purchase look so smart and make people quickly forget about ‘John Carter,’ ” said RBC Capital media analyst David Bank, referring to Disney’s big flop under now departed Disney studio boss, Rich Ross.
Ross resigned under pressure last month.
Sources speculate that Disney didn’t want Ross sharing the positive halo of “The Avengers.”
“This is what a Disney franchise should be. It’s got great consumer products and ancillary revenue potential,” said Bank.
The movie features a host of Marvel characters including “Iron Man,” “Captain America,” “The Hulk” and “Black Widow.”
Hollywood Stock Exchange is predicting the movie will bring in $400 million domestically.
Boxoffice.com’s Phil Contrino told The Post, “Disney has been very aggressive in its marketing on Facebook and Twitter and in TV spots.”
catkinson@nypost.com
Marvel Studios, Scarlett Johansson, The Avengers, Disney studio, North American movie, Joss Whedon
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