The battle to become Lionsgate’s chief marketing officer following the takeover of studio rival Summit Entertainment ended yesterday without any bloodshed.
In a high-class problem, the merger left Lionsgate with one talented exec too many. Lionsgate’s longtime marketing boss Tim Palen won kudos for helping turn “The Hunger Games” into a blockbuster.
After its $412 million deal for Summit, the studio inherited vet Nancy Fitzpatrick, who helped make “Twilight” a huge success.
Lionsgate announced it would keep both of them and that they will work on separate film slates. Palen will retain his title as chief marketing officer and roll out the next “Hunger Games” movie, “Catching Fire.”
Fitzpatrick has agreed to stay on as Summit’s marketing head, in charge of the “Twilight” franchise finale, “Breaking Dawn: Part 2.”
Summit Entertainment, Summit, Lionsgate, chief marketing officer, Tim Palen, Nancy Fitzpatrick, Hunger Games
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